ICYMI: Instacart has been expanding its product selection to leverage online grocery's popularity to become consumers' destination for all on-demand delivery needs
Sephora to its offering, allowing it to provide the brand's products via same-day delivery that can be as fast as 1 hour.Business Insider Intelligence Sephora products are currently available via Instacart from select stores in California and Canada, but the marketplace will fulfill orders from over 400 Sephora locations in North America in the coming weeks.
And Instacart will be integrated with Sephora's loyalty program so that members can access promotions and earn points even though they're not ordering directly from Sephora, giving Instacart the chance to recruit Sephora's loyal customers. Instacart has been quickly expanding its product selection in an effort to leverage online grocery's popularity to become consumers' destination for all of their on-demand delivery needs. The delivery platform has partnered with
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