Inside the World of Personal Styling for Non-Celebrities

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Inside the World of Personal Styling for Non-Celebrities
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There is quite the demand for personal stylists:

It's a lucrative career path that involves much more than just shopping.Author:Dhani MauPublish date:Jan 17, 2019Updated onJan 17, 2019When I used to think about what career I wanted as a grownup but had no idea what any career actually entailed, I thought it would be so cool to be a personal shopper.

Leesa Evans does personal styling for people in a range of professions, from Hollywood executives to entrepreneurs, in addition to costume design, celebrity styling and designing a clothing line called Le Cloud with client Amy Schumer. "It's people who, for whatever reason, clothing and getting dressed every day hasn't come easily to them and they're just looking for a lot more ease in their lives," she says of her clientele.

Amanda Schwartz, a Nordstrom personal stylist in Nashville, owned her own boutique before also taking a break to have kids, joining Nordstrom as a personal stylist for her second career. As with many fashion careers, Instagram can act as a resumé of sorts. "I have my Instagram and I have my blog; those are a great point of reference," explains Lublin. "You can get a real feel for who I am. It's my resumé, it's exactly my aesthetic, you can see the price points."

"I can see how the perception could be [that] it's perfect for anyone who likes to shop, but the reality of it is, you're constantly looking for a needle in a haystack — there's such a finite and specific shape that truly evokes a feeling of confidence and wellbeing in any particular person," explains Evans.

"It's understanding who each person is as an individual and what it is about their life that is unique to them," explains Evans. "So much of what I do is understanding how someone's proportions dictate the type of clothes that they feel most at ease in and, as a result of feeling comfortable, things get a lot easier on a daily basis. It's about finding what works for that person as an individual in conjunction with what it is they do in life.

Schwartz begins by asking her client a few questions over a call and then has them come into Nordstrom. "Before they come in for the consultation, I will set a fitting room that includes all aspects of a good, buildable wardrobe. Then, we work together to try everything on and find items that accommodate their personal style, as well as needs and wants.

Then, the stylist meets with the client again for a fitting — this could be at the client's home, in the stylist's office if they have one, or, in Schwartz's case, at Nordstrom — where the stylist isn't just presenting the client with options, but is also styling full head-to-toe looks, even if it's with items the client already owns.

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