Inside the UK government’s influential ‘nudge unit’ which helped create coronavirus strategy

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Inside the UK government’s influential ‘nudge unit’ which helped create coronavirus strategy
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  • 📰 The Independent
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The strategy of “nudging” is based on the premise of changing behaviour through coaxing and pointing out positive outcomes to actions rather than through coercion. It was set up 10 years ago by the Cameron government and ownership is shared between its staff, the Cabinet Office and the charity Nesta which deals with innovations.

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