The great media disruption comes for the Des Moines Register.
suffered a circulation drop of nearly 50,000 and a Sunday drop of 90,000 between 1988 and 1998, thanks in some part to the shuttering of its bureaus around the state. Even as Gannett’s profits surged, its local papers continued their brutal, inexorable contraction, and in 2011 a symbolic blow was struck: Amid 700 layoffs by Gannett nationwide—roughly coinciding with its CEO’s salaryfired 13 staffers, including a Pulitzer winner and its D.C.-based agriculture reporter.
These were the earliest days of Trumpism—long before cries of “Fake News!”—and his counterattack was genuinely surprising. It’s foolish enough, as the axiom goes, to pick a fight with people who buy ink by the barrel; picking a fight with the biggest newspaper in the first-in-the-nation nominating state seemed suicidal. Except that it wasn’t.
His favorite anecdote dates back to 1984, when the state party chairman tried explaining to a national correspondent why the campaigns paid so much attention to Yepsen. “He’s a Cinderella story,” the party boss said of thereporter. “They fawn over him nonstop until the clock strikes caucus day, and then he turns into a pumpkin.”
Interestingly, even while covering a hostile campaign, Pfannenstiel says she experienced that “special treatment” Yepsen describes. Trump aides knew that she entered events via general admission and wrote about them from the cheap seats. Not only did they turn a blind eye, but one campaign official actually sneaked Pfannenstiel into a rally when he saw the line was too long for her to make it inside.
Hunter realizes that her newspaper might be gobbled up by the Wall Street vultures; that it might be drastically downsized; that next time, she could be the one receiving a pink slip rather than giving it. But stewardship is limited to one’s sphere of control—and none of those things fall within hers.
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