Inside the Seattle company plotting lab-made 'coffee' without beans (Via EaterSeattle)
Taking aim at the competition
“Coffee is one of the most complex foods that human beings consume,” Graham says. “By my definition, you can’t create a high-end product without that connection to the earth.” For its part, Atomo’s co-founders insist they are not trying to replace the coffee farmer, but rather offer an alternative in a crowded market.
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