How companies and nonprofits are using music experiences to incentivize young voters to take political action.
Her favorite artist Chappell Roan, a pop star on the precipice of superstardom, released a special edition vinyl of her 2023 albumShe ordered it, but the album never arrived. The company had gone bankrupt.
“Gen Z and hopefully even younger want to be more politically active in general,” Gallivan said. “It’s just nice to have a way to channel it.” To increase her odds of meeting her idol, Gallivan completed around 3,000 activism actions for causes Roan supports, like donating to LGBTQ+ and women’s reproductive rights organizations, likeabout seeing Roan. “They were all very progressive and very in line with things that I would want to seek out anyway,” Gallivan said.
Propeller employees themselves ponder these deep thoughts, said Annie Flook, manager of artist partnerships and business development. But Propeller doesn’t limit itself to music; they also partner with comedians like Taylor Tomlinson and have sent fans to the Superbowl as incentives too. However, this year, Propeller has broken its record for fan engagement through its partnership with Roan, who supports Reproductive Freedom for All and the Human Rights Campaign as her selected causes on the platform. Almost 90,000 fans engaged with the campaign for the chance to meet Roan at the Outside Lands music festival.
“They’re not accessible to everybody,” Grams said. “That generation of HRC members are really starting to age, and so I think we need to prioritize bringing young people on.” Propeller brings together nonprofits, artists and their fans, leading to increased activism engagement, potential rewards for fans and social good. Propeller brings in its revenue by providing membership subscriptions for its users, charging a fee to partner nonprofits and collecting up to a 20 percent fee on donations facilitated by the service.
Calabrese said he wrote a climate crisis song as a way to process the grief surrounding the reality of the issue. He feels the most authentic when he shares the causes he cares about alongside music. “You get the community to make noise and really think strategically about how to get attention for your cause and make it impossible to ignore,” Birdsell said.
Harvey said a celebrity’s influence can be significant for a cause or nonprofit organization since they raise the profile of an issue with their influence on the mainstream media and culture.He said exposure is a prominent factor when it comes to activism and encouraging support from people. He said a celebrity’s position and influence can exceed the power and authority of politicians, and they can change people’s minds and attitudes.
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