In the world of Monster Energy collecting, enthusiasts trade releases with the same fervor and dedication as bourbon collectors (via punch_drink)
. It goes for about 300 to 400 euros these days, and has been rapidly rising in value of late. Another white whale, known as “Old Camo,” is a camouflage-colored Monster Assault can released circa 2007-2008. It currently has a similar value, though like bourbon, things are booming.
“In the last two years, prices have risen,” says Verlé. “For new collectors it’s a bad time, because everything is so expensive. Many are quitting the hobby.” Just like in the bourbon world, there are now Monster collectors in the game simply to flip acquisitions for a quick buck. They don’t have the passion for the claw-shredded cansHe dreams of one day making the pilgrimage to Monster Beverage Corporation headquarters in Corona, California, 50 miles southeast of Los Angeles.
Verlé’s wife, like many outside the collecting community, doesn’t exactly understand his collection, balking at the cost to acquire some of his cans. “The people that don’t collect it find it crazy,” he says. “When I die, whoever inherits my collection will probably just throw it away.”
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