The controversy surrounding the recent chart battle between DJ Khaled and Tyler, the Creator — namely, that a bundle promoting Khaled’s latest album, “Father of Asahd,” disqualified it …
and, frankly, every artist who is forced to navigate bundling an album download with an inexpensive item that still effectively represents their brand. It’s confusing and demeaning to the art.”
Indeed, without the bundling, Khaled would have come out ahead, which explains his June 6 post on Instagram boasting, “Still celebrating the album that was the MOST streamed and digital sales.” “There have been countless occasions where the SoundScan results have been too close to call,” recalls Urie. “The No. 2 label would bitch that all of their sales weren’t counted, or they’d accuse the winner of paying off independent retailers for scans. That’s been going as long as SoundScan has been around.”
As far as the rules for counting album sales that come from bundling, Urie insists, “There has to be a legitimate opt-in for the consumer, for instance, a redemption code for a digital album.” The veteran distribution exec describes a situation where the label gives a special discount to Papa John’s for a one-way purchase of 250,000 Taylor Swift albums, “When they ended up only giving away 50,000, that’s where you get into chart controversies.
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