Ian Shepherd is a creator economy entrepreneur and investor. He is Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into some of the world’s biggest content creators.
ZCON is a groundbreaking conference that last month brought together 150+ content creators and representatives from 500+ brands to challenge the rules of business engagement. Unlike traditional corporate gatherings where seasoned executives dominate the conversation, this event flips the script: here, Gen Z voices take center stage and the CEOs and CMOs listen and learn.
The landscape of content creation has undergone significant changes in recent years. Harris reflects on this transformation:"Over consumption was amazing. It was not called over consumption. They were called hauls. And we loved to do a good haul back in 2014... No matter what company it was, there was no shame in the company that you were buying from."
"So often we have diverse young people who are leaders, who are entrepreneurs or content creators or business owners themselves, who are being told that they have to wait their turn," Frary observes.
The event incorporated numerous practical initiatives:"This year, our nonprofit partners were Earth Justice, Born This Way Foundation, the Jed Foundation... We had 5 Gyres, who led a trash sorting workshop on site at ZCON this year... We had an incredible organization called Strategy for Black Lives, another incredible organization focused on the Arts called Noise for Now, and When We All Vote."The event's influence extended beyond its target demographic.
As ZCON prepares for its next iteration, Frary shares exciting plans:"We are very excited to take this event to different spaces and different demographics, different geographies... We're toying with the idea of bringing it back to LA. But it was a really exciting thing this year that it was so much bigger and better and just has grown in every single aspect."
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