Inside The $215,000 Oscars 2020 Gift Bag: From An Antarctic Cruise To A Gold Vape Pen To A Smart Bra

The most expensive item in the 2020 Oscars gift bag is a $78,000 cruise

to make. The value of all 24 bags is $5.2 million—or nearly the domestic box office haul of one of last year’s bombs, Though Distinctive Assets is not affiliated with the Academy of Motion Arts and Sciences, which presents the Oscars, its lavish gift bags are an award season tradition. Courtesy of Distinctive Assets

Fary, nicknamed “the Sultan of Swag,” founded Distinctive Assets two decades ago as a private showroom for costume designers for television shows. In 2000, he started distributing branded gifts to celebrities backstage at the Grammys. Over the past two decades, he notes, there is usually one nominee who doesn’t accept the Oscars gift bag. Last year, Glenn Close, nominated for, asked that hers be donated to a women's charity in her name. So far, none of the 2020 nominees have turned down Distinctive Assets.

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