Speakers introducing the award honorees included DollyParton, OfficialALT, aliciakeys, themarcjacobs, CSiriano and more.
While the 2021 Fragrance Foundation Awards got its second digital incarnation due to the pandemic, the festivities looked ahead to post-pandemic recovery.
At the foundation’s annual awards, which took place Thursday, opening remarks lauded the category’s elasticity in the latter half of the coronavirus pandemic, and looked ahead to continued sales successes across the market. “We have all spent the last 15 months redefining our lives, we have been forced to slow down. We have hopefully grounded ourselves with a new level of appreciation. We are now about to emerge more resilient than ever,” said Linda Levy, president of the Fragrance Foundation, in opening remarks.
Jerry Vittoria, chairman of the Fragrance Foundation and global president of fine fragrance at Firmenich, called attention to how the role of fragrance evolved throughout the pandemic.“While the pandemic has hit our industry hard, our consumers’ reaction and evolution of their fragrance rituals emphasizes the importance of fragrance in all our lives. Simply put, fragrances played a powerful role in supporting us,” Vittoria said.
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