.Dyson inventor Sir James Dyson, who has multiple patents to his name, has sat at the top of his empire since 1991 with no plans to sell out, slow down or take the company public.
“I have no interest at all in going public because this would spell the end of the company’s freedom to innovate in the way it does. When you own the whole company, from the early days, for better or worse, all decisions are your own. The company has grown now, and we have professional management and a highly capable board. Like me, the majority of our leaders are engineers — I want to keep it that way,” Dyson added.
In September 2017, Dyson opened its doors to the Dyson Institute of Engineering and Technology. Every year, the program accepts 40 undergraduate students, providing them with on-campus housing and the opportunity to work on projects. Each student also earns a salary. Hair care has become a booming business and the company continues to put money behind it. Over the next four years, Dyson said it plans to support the launch of 20 new beauty products and open new beauty research labs with an investment of half a billion pounds.
On the Dyson campus, there are assigned spaces for each part — however small — that goes into making the beauty products. There are sound and frequency rooms to trial the products and hair testing rooms, where the final product is used on every type of hair, over and over again. The hair is then taken to a lab to assess the damage from multiple blow dries.
Dyson said that, in the past, “hair dryers relied on bulky motors and crude heating systems, making them slow and top heavy. They often used very high temperatures, which is damaging to hair. We realized that if we took an entirely new approach that the core technologies in them — motors, fluid dynamics, thermodynamics — could be vastly improved.”
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