The Yo Store founder gives us a tour.
: a Portland-based shop filled to the brim with beautiful and impeccably designed kid's, women's, and home goods from small independent makers around the globe.
Step inside her creative space, and you’ll be drawn in by the shop’s artistic and approachable energy. Given Sarah’s knack for hand-picking very covetable wares, it came as no surprise that the home she has created for her family is just as light, bright, and colorful. Finding ourselves enamored by her story and success, we asked Sarah to share a bit about her background, interior aesthetic, and any life lessons learned along the way.Tell us about your background.
When I moved to Portland, I was still in touch with my old company. Portland was epic for thrifting. I would pack up boxes of clothing to send back to them. Well, at one point, my friends here asked me to stop selling to London and start selling locally. I decided to take a six-week Business Foundation course by the Mercy Corps . I was a proper geek. I did all the homework and filed for Yo! Vintage as an LLC as soon as it was over. I’m so grateful for that class. I learned everything I needed to know to get started! In 2016, I opened up a shop in downtown Portland, sold my wedding dress on eBay to pay some of the initial bills, and from there, I just kind of winged it.At first, you opened as a vintage shop.
I had been given a ton of baby clothes and toys from back home and realized that no one was selling European homewares, so I opened up in Northwest Portland and reopened as The Yo Store.
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