A recent wave of sports media and betting tie-ups shows what the sectors hope to gain from one another — and their reservations about getting too close
Mike Ehrmann/Getty ImagesWhen live sports returned over the summer, deals between US sports-media brands and betting providers immediately picked up steam.
"It's like being engaged, but not being ready to set a wedding date," one source close to some of the recent deals told Business Insider. The pacts follow other recent tie-ups between sports media and betting companies, including Fox's relationship with The Stars Group that created Fox Bet,Experts say the recent rise in deal activity is a vote of confidence in sports betting's recovery after the live-sports limbo amid the pandemic. The deals are also part of an effort by betting providers to signal who's here to stay, after operators crowded into the US market over the past two years.
"It's like being engaged, but not being ready to set a wedding date," one source close to some of the recent deals told Business Insider "There may be some dissonance between all these partnerships which are very national in nature ... when we are no where close to national sports-betting market," said Chris Grove, a partner at Eilers & Krejcik Gaming, who heads up the research and consulting firm's sports-betting practice.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside the last workshop making traditional Portuguese cowbells by hand - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
A look inside the Grace Hopper Celebration for women in tech - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Look inside a 130-year-old church in Vermont transformed into a modern, 5-bedroom home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Inside #FreeBritney: A Stan Movement to Help Their Pop Savior'There are countless examples in popular culture history where the family or the court system failed that artist.' FreeBritney
Read more »
Inside Evan Rachel Wood and Gina Rodriguez's Queer Heist MovieInside Evan Rachel Wood and Gina Rodriguez's Unexpectedly Queer Heist Movie
Read more »
'Suitcase Killer' Melanie McGuire defends innocence from inside prisonIn 2004, three separate dark green Kenneth Cole suitcases, containing pieces of a dismembered body, were found in and around the Chesapeake Bay.
Read more »