Inside one woman's effort to normalize marijuana in homes and get equity 'baked into the laws': “It’s about making sure that there’s actually a pathway for people who have been on the illicit market to actually get to be part of the real market.'
“There was a lightbulb moment that happened,” Lindsay said. “I was just like, ‘How can I continue on with this? I’m a person who uses cannabis for all of these reasons. And how can my professional life be in such conflict with what’s happening in my personal life even though I have such a great skill set in both of them?’ It wasn't something I was going to give up. It was really helping me.”
Lindsay’s efforts to make the industry more equitable includes working with a group of lawyers in 2015 to draft a ballot initiative to legalize marijuana in Massachusetts. The measure passed in 2016. Start-up capital for the company came from Lindsay’s mom, who invested her retirement savings of nearly $200,000. Lindsay secured other investments and got Ardent off the ground with a total of $500,000.“There were other companies that I saw literally get $6 million for an idea of a product that never made it to market. And I'm like, damn, I can't get you guys to give me a couple $100,000 to set up?” Lindsay said. “It makes you build an incredibly scrappy business.
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