The NBA has been at the forefront of sports leagues trying to reach fans in unique ways during these unprecedented times.
got a $100,000 and $200,000 prize, respectively, to donate to a charity focused on coronavirus relief.
"We were scrambling for ideas, trying to figure out how to keep our fans engaged during these times," said Aldo DiCuffa, NBA TV’s senior vice president for programming management."We asked, ‘How can we have some of the excitement of live games without being able to show live games?’ We already know there’s a huge library of classic games, but at some point, the viewers want something new and original.
The NBA partnered with ESPN for both events. In the HORSE competition, ESPN producers used Zoom’s two-camera set-up with tablets and phones serving as the main cameras. The main camera was attached to a step-ladder or patio table depending on the location. The second was used by a family member. “The goal was to provide a distraction for basketball fans who were looking to see NBA and WNBA stars compete in a safe, socially responsible manner,” ESPN vice president Mike Shiffman said.
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