Montblanc's Rodeo Drive pop-up for the Meisterstück pen's 100th year has a mountain chalet theme taken from the campaign developed by Wes Anderson.
pop-up store in Beverly Hills and feel like you’ve entered a Wes Anderson film set in a remote mountain chalet., Anderson put together a three-minute film that takes viewers into the world of Montblanc. And that campaign’s style has seeped into the interior design of the pop-up that opens Saturday at 459 North Rodeo Drive and remains open until July 31.
The pens, priced from $615 to $2,765, have the original Meisterstück logo on the cap and commemorate the centenary with the years 1924 and 2024 engraved on the band and the pen’s nib. Also predominantly displayed around the walls is an array of leather goods that are a growing category for the company based in Hamburg, Germany. Montblanc is part of theGroup, a Swiss luxury venture whose other brands include Cartier, Van Cleef & Arpels, Chloé, Piaget and Dunhill.
Classes and education are just one way that Montblanc builds interest in a product that competes with computers and smartphones. The venerated luxury brand keeps the spark alive by holding periodic digital calligraphy classes taught by expert calligraphers and artists. “It’s a very engaged community,” Fodera said. “It was quite a surprise during COVID when we would be doing these digital classes and 500 people would show up. So, we have continued to grow that….
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Montblanc Meisterstück the Origin Collection Celebrates 100 Years of the MeisterstückMontblanc celebrates the 100th anniversary of the Montblanc Meisterstück with the Montblanc Meisterstück the Origin Collection.
Read more »
Maya Erskine Shows Off Her Maternity Style at Montblanc’s 100th Anniversary of Meisterstück EventShe was joined by her husband Michael Angarano, along with Callum Turner, Maude Apatow, and more stars at the Paramour Estate in Los Angeles.
Read more »
Inside The Conners' Ups and Downs as the Beloved Family Hits Its 100th Episode Milestone (Exclusive)'The Conners' celebrate its 100th episode milestone with a compilation of their best and worst moments in an exclusive video shared with PEOPLE
Read more »
'Writing royalty': Montblanc celebrates Meisterstück’s centennialThe German luxury goods maker is uplifting the anniversary of an iconic product with a heritage-focused campaign and a limited-edition collection.
Read more »
Celebrities Flock to Los Angeles to Celebrate Montblanc’s Meisterstück PenMontblanc celebrated the 100th anniversary of its Meisterstück pen, with Zinédine Zidane, John Legend, Callum Turner and Jason Schwartzman.
Read more »
EXCLUSIVE: Wes Anderson Drenches Montblanc Pen’s Centenary in Warm ColorsMontblanc tapped Wes Anderson, to create a film celebrating the centenary of its emblematic Meisterstück pen.
Read more »