Inside Microsoft, nobody really owns Copilot

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Inside Microsoft, nobody really owns Copilot
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Microsoft is reshuffling some of its AI and cloud teams. A new Business & Industry Copilot (BIC) org looks set to capitalize on specialty Copilots.

Microsoft has been putting the Copilot brand at the center of its AI efforts for nearly a year now, trying to align the company on this idea of an AI assistant across all of its products and services. The reality behind the scenes, though, is numerous Copilots that cater to different apps and services and no single leader of Microsoft’s Copilot transformation.

How these business-focused changes all play out for Copilot over the next 12 months will be fascinating to watch, especially as Suleyman’s work on the consumer side starts to emerge. After Microsoft’s confusing branding of its various Copilots, we could be about to witness a battle over the future direction of the company’s AI assistant. --- The pad: * Microsoft faces UK antitrust investigation over hiring of Inflection AI staff.

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