The shoe brand celebrated the launch of its VR experience for “The Manolo Blahnik Archives, The Craft.”
Archives, The Craft,” a new experience within its virtual archives. During cocktail hour, guests were able to get an intimate look inside the brand’s Italian shoe factory, thanks to several virtual reality headsets stationed in a back room at Saint Theo’s.
Guests including Pat Cleveland, Kathryn Gallagher, Jennifer Fisher, Jihae Kim, Cathy Ang, Rōze Traore, Alexandra O’Neill, Carolyn Angel, Amy Fine Collins and Tina Leung took turns exploring the experience during cocktail hour. “It’s a little taster of what the room is going to show you about the art of shoe making,” said Manolo Blahnik president of the Americas Andrew Wright of the “4D” experience. “ wanted to share his creativity with everyone; it’s not going to be locked away in a vault and then upon appointment you can see it.” Wright offered a piece of advice for those yet to take a virtual spin through the factory: “Do it sitting down, because I did it, and sometimes you feel you’re underwater scuba diving.
“Wearing their shoes makes an event — you wear their shoes for something special,” Qualley said during cocktail hour, gearing up for her four-song set. The singer had chosen a pair of crystal-embellished heeled mules for the occasion. “They’re so timeless, and I’ve always had an affinity for princess-esque vibes,” she added. “Long story short, the shoes are gorgeous.”EXCLUSIVE: Louis Vuitton's New Handbags Are Like Miniature Art to Go.
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Manolo Blahnik Mules Will Always Be FamousHalie LeSavage is the fashion commerce editor at Harper's BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.
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