Antony Jones is putting more than a decade of experience at Merivale to good use as he leaves no stone unturned to expand the once-collapsed portfolio of seaside cafes.
Chief executive of Sydney dining empire Boathouse Group, Antony Jones, says the hospitality group is considering expanding its portfolio of waterfront cafes and restaurants into other states outside NSWJones, who has spent more than a decade of his career at Justin Hemmes’ pub group Merivale, was in February appointed CEO of the Boathouse Group, which collapsed four years ago owing $21.5 million to over 500 creditors.
“Honing my skills and also being the age that I am – I’m about to turn 50 – I was of the view that I would be very comfortable and happy working at Merivale for the rest of my career,” he said. “But I had that little burning desire inside me to go, ‘maybe I can leave a legacy for my family and kids’ … to grow somewhat of an empire.”
A further two venues are in the pipeline – one in Terrey Hills, next to Ku-ring-gai and another in western Sydney’s Austral – representing a shift from Boathouse Group’s traditional stomping ground of the northern beaches as Jones also contemplates setting up shop outside of NSW.“We need to just diversify a little bit and broaden our offers. Interstate’s a consideration for us.”
“I’m interested in the data that sits behind it,” Jones said of the tap-order-pay QR code beacon on the table. Jones has also been able to renegotiate agreements with suppliers, including Moet Hennessy, Asahi, Schweppes and Pernod Ricard, who were willing to accept lower prices after hearing of Boathouse Group’s expansion plans. “Every single one of them came back to us and said, ‘we can see where you’re going, we can see the growth trajectory, and we want to invest’,” he says.
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