'I mean, we've created it, it's a home, it's a community.'
, Sean Penn and Mark Anthony, many of whom he counts as good friends. During Art Basel alone he's caught up with Venus Williams, Joan Smalls, Gunna, Adam Levine and Behati Prinsloo. In the next two years, he has 28 new openings lined up. He's particularly excited about tapping into areas that are picking up like Coconut Grove.
"It's been a historic area in Miami but now it's really picked up and a lot of young professionals and families have moved there," he says."A lot of these VC firms that just moved to Miami, a lot of the heads of those VC firms, all live in Coconut Grove. So the wealth has increased enormously. And a lot of these old areas that were battered and whatever have been redeveloped into beautiful homes and streets.
Fashion's Basel crossover is also not lost on Grutman, who attended Louis Vuitton's Virgil Abloh tribute show earlier in the week."It really started when Dior did that show a couple of years ago," he says of the brand's Miami menswear show, which was held across the Rubell Museum in 2019."Every major celebrity came in for that, it was great for us. Because everybody went to Swan afterwards.
NFTs have also been a hot topic in Miami art circles this week. Grutman is well aware just how much they've been dominating the space, as its brought a lot of crypto money into the mix."I try to be ahead of the curve on a lot of things and be able to see it, not after," he says."I try to identify the trends beforehand, because otherwise, I miss it."
But perhaps one of the most rewarding things Grutman took on this year was the opening of his first hotel, the Goodtime Hotel near South Beach."It's been incredible to be able to create a space that people sleep and eat," he says."Because that's a whole other thing. When people come to a restaurant, they're in there for a few hours and they're gone. When you're building a hotel, you're really someone's house.
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