Inside the rise in consumption for contemporary Christian music/gospel in the first half of 2024 and what's drivign the genre forward.
Chris Joel Brown and Jonsal Barrientes of Elevation Worship perform onstage for the 11th Annual K-LOVE Fan Awards at The Grand Ole Opry on May 26, 2024 in Nashville, Tennessee.When Luminate reported the fastest-growing music genres in the first half of 2024 , contemporary Christian music /gospel unexpectedly placed in the top five. When analyzing overall consumption — track-equivalent albums, stream-equivalent albums and on-demand audio — the genre grew 8.
According to Luminate Insights, the share of listeners who are millennials and younger grew from 39% of overall genre listenership in 2022 to 45% in 2024. Additionally, the number of hours that CCM/gospel fans spent with music each month increased from 47.9 hours to 56.8 so far in 2024 — a 19% increase.
Unlike most genres, CCM/gospel is built around a central message rather than a particular sound, allowing for a greater range of musical styles, including the pop of“The expansion of what Christian and gospel music sounds like has helped grow the listenership and, in turn, the consumption of the genre,” McCain says. “Artists like Lauren Daigle,and Montell Fish started with a Christian listener base and have grown to see success in broader audiences.
As streaming consumption and social media promotion of CCM/gospel music have increased, so has the number of contemporary Christian radio stations in the United States. According to, the number of U.S. stations carrying the contemporary Christian format rose by 22 from July 2023 to July 2024.
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