Forbes spoke to OpenAI’s Sam Altman and Greg Brockman—and more than 60 other leaders, from Bill Gates to Fei-Fei Li—about the new wave of AI hype, driven by the viral popularity of ChatGPT and Stable Diffusion. Here’s why AI is about to change how you work, like it or not.
room inside OpenAI’s office, insulated from the mid-January rain pelting San Francisco, company president Greg Brockman surveys the “energy levels” of the team overseeing the company’s new artificial intelligence model, ChatGPT. “How are we doing between ‘everything’s on fire and everyone’s burned out’ to ‘everyone’s just back from the holidays and everything’s good’? What’s the spectrum?” he asks.
Is there hype? Plenty. The reported valuation for OpenAI, aggressively forecasting 2023 revenue of $200 million , would imply a forward 145 price-to-sales multiple, compared to a more typical 10x or 20x. No matter that AI insurgents aren’t pure disruptors—Amazon, Google, Microsoft, Nvidia and others already profit by providing the cloud infrastructure underpinning much of the category.
THINK BIGGER | At his $2 billion startup’s January off-site in France, Clem Delangue, Hugging Face’s cofounder and CEO, had one directive for his 150 employees: Be more ambitious. “Sometimes when an industry gets bigger, the speed of evolution goes down. Here it’s evolving really, really fast. I think there’s potential for multiple $100 billion companies.”Such rapid adoption proved a turning point. Previously, AI had existed in three realms.
“I think this is a Sputnik moment,” says Stripe CEO Patrick Collison, Brockman’s former boss, who says he’s looking forward to AI tools live translating YouTube videos and grouping them by AI-identified themes. Now, the $10 billion Microsoft investment will translate into ChatGPT deploying across Microsoft’s Office software suite. RBC Capital Markets analyst Rishi Jaluria, who covers Microsoft, imagines a near-future “game-changer” world, in which workers convert Word documents into elegant PowerPoint presentations at the push of a button.
In the nearer term, these models, and the high-flying companies behind them, face pressing questions about the ethics of their creations. OpenAI and other players use third-party vendors to label some of their data and train their models on what’s out of bounds, forfeiting some control over their creators.
There’s another underdiscussed aspect of this deal: OpenAI could gain access to vast new stores of data from Microsoft’s Office suite—crucial as AI models mine the internet’s available documents to exhaustion. Google, of course, already has such a treasure trove. Its massive AI divisions have worked with it for years, mostly to protect its own businesses. A bevy of fast-tracked AI releases are now expected for 2023.
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