With a roof garden featuring flamingos and penguins, David Bowie and Mick Jagger dining in the restaurant and a carousel ride, it’s no wonder this store was a hit.
“My God, it’s dull,” said interior designer Steven Thomas of the British retail landscape in 2024. As the creative force behind the look of the wildly popular 1970s London fashion store Big Biba, Thomas knows a thing or two about engineering excitement. Big Biba — a daring, 20,000 square foot destination by fashion illustrator Barbara Hulanicki and her former marketing executive husband, Stephen Fitz-Simon — was conceived with a level of detail usually reserved for high-end concept stores.
” and in the early 1970s, a boutique launched in New York’s Bergdorf Goodman department store. “An act of bravery” Interior designer Thomas had already designed Hulanicki and Fitz-Simon’s home and the third Biba store in 1968 before being approached about the landmark seven-level store. “Fitz offered me two floors but I wanted it all,” he recalled of his initial involvement. “A moment of complete lunacy, considering Tim and I were ex-painting students working out of my bedroom.
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