Samsung is certain Galaxy AI on the Galaxy S25 has what it takes to make your life better, and sat down with Digital Trends to explain how it works.
Table of Contents “It’s designed to give people back time, and make people’s lives easier. It’s technology to help you live a better life.” Annika Bizon, Samsung ’s senior director of marketing and omnichannel in the U.K. and Ireland told Digital Trends on the eve of the Samsung Galaxy S25’s announcement, as she spoke passionately about Galaxy AI and the advancements made over the last year.
“We’ve got nearly five million people using Galaxy AI on a regular basis in the U.K, and we have 200 million Galaxy AI enabled devices worldwide as we wanted everybody, no matter what device you’re on, to have the opportunity to try AI,” Bizon continued. “This year, and the step forward we’re really proud of, is the Galaxy S25 truly becomes your personal assistant. It’s where AI steps into a different space because everything is seamlessly integrated on your phone, but you don’t see it.
The Now Brief’s high level insights are then condensed down into snippets of helpful information and advice on the Now Bar, which sits at the bottom of the Galaxy S25’s lock screen. Kadesh Beckford, Samsung U.K.’s smartphone specialist product manager was also on our call, and told us about one of his favorite ecosystem features enabled by AI that most may not connect with the technology at all.
“It will be almost immediate,” Bizon said. “It’s pulling together the data that’s already there on your phone, and then as it starts to learn and the more you use it, it’ll become more intuitive, and even understand your own individual speech patterns. It’s going to learn as it goes, and change and alter to your needs.”
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