4DX shares that studios are excited about the theatrical format coming out of pandemic lockdowns: “There’s a huge positive sentiment as far as it being a fully immersive experience. Nothing too much. Not too many back punches — just the right amount.”
” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to toggle between two options: “Water On” and “Water Off.” The device serves as a harbinger – and, to 4DX novices, perhaps a warning — of the full-tilt sensory experience that is about to unfold as Brad Pitt fights for his life against an army of opposing assassins.
“We have what we officially call the three degrees of freedom — our chairs move with the pitch , the yaw and the heave ,” explains Paul Kim, SVP of content and production at. “Then there’s the vibrations and then we have 21 different effects across all of our equipment.” With so many instruments inside each auditorium, it might be easy to simply crank everything up and put the room on full blast. But a 4DX experience isn’t a matter of sensory overload. Instead, each one is meticulously curated through a weeks-long process in Korea to align with and enhance the content on the big screen.
“I think a lot of people assume that this is done through an automated process. It’s not,” Kim adds. “They really sometimes go frame-by-frame to make sure that every effect, every motion, every vibration is correctly transmitted according to what you’re seeing on the screen.” “We work with filmmakers or studio representatives to make sure that the quality is there,” Kim shares. “We worked directly with director Joseph Kosinski on ‘Top Gun: Maverick.’ He was in our theaters, in our screening room, testing and making sure everything is to his vision on how the film should play.”
After new releases leave theaters, 4DX auditorium instructions remain archived within CJ Group, in case films are rereleased down the line. The company also continues to explore opportunities to implement 4DX with older movies; Joe Dante’s “Gremlins” was released in the format over the 2019 holiday season.
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