Benioff vs. Benioff
. The company's future had never looked brighter, and Benioff was saying he could use some help at the top of the company. Salesforce picked Taylor.
"Marc was definitely more of a spokesperson — the 'rah-rah' CEO rather than the hands-on CEO," a person present for the meetings said.After seeing record growth in 2020 and 2021, by early 2022 the ground was starting to shift beneath Benioff's feet. Instead of the soaring growth that Benioff had forecast, sales were slowing down.
Benioff and Taylor both pushed to make the Slack acquisition look good. At the 2021 Dreamforce, for example,"everything was Slack," one former executive said. Executives who presented during the Dreamforce keynote were asked to incorporate Slack into their talks, whether or not it was a natural fit."The goal was to show not only integration but that we were already innovating with Slack — which was not happening at the speed Marc wanted," the person said.
But even as Taylor took the lead on certain projects, there was a general sense that Benioff had not loosened his grip on the company even after Taylor was elevated to co-CEO. Salesforce responded that September by announcing a new profitability target, which executives marketed to investors as an ambitious move: A new target of 25% adjusted operating margins, a marker of a company's profitability, by fiscal 2026.
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