Influencers won't be destroyed by the coronavirus advertising meltdown
Other influencer-led DTC businesses like fitness programs and workout apps have surged in sales.
Viewers are still willing to pay for content and products from their favorite creators, which shows that the demand is still high, and even growing. "People are more apt to spend 30, 60, or 90 minutes on an influencer or branded livestream, whereas they're typically only engaging with a static photo on a feed for a couple seconds," said Ellie Jenkins, an influencer-innovation manager at Mavrck. "That long-term engagement is really powerful for brands."
Influencer marketing agencies are still hiring, even as they're being forced to pivot to new revenue streams outside sponsored posts In some cases, influencer agencies have picked up new business by connecting brands with influencers as content creators at a time when production studios are unable to set up on-site photo or video shoots.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Plant-Based Meat Business Booming Amid Beef and Poultry ShortagePlant-based meat business is booming as a meat and poultry shortage looms amid coronavirus pandemic.
Read more »
ITV Furloughs 800 Staff As Advertising Revenue Plummets 42% Amid CoronavirusITV has revealed that it has furloughed roughly 15% of its UK workforce as it bids to cut costs amid the coronavirus crisis that has shut down the majority of its productions and ravaged advertisin…
Read more »
These states are reopening economies amid the coronavirus pandemic - Business InsiderFlorida and Georgia were among the first to begin reopening, while states like Utah and North Dakota were never fully 'shut down' in the first place.
Read more »
Public life resuming in South Korea amid the coronavirus pandemic - Business InsiderPhotos show South Korea gradually reopening after the rate of new confirmed cases of coronavirus slowed dramatically in recent weeks to less than ten a day
Read more »
McDonald's workers in corporate stores get May bonus amid coronavirus - Business InsiderMcDonald's is giving employees in corporate stores a 10% bonus in May as a reward for working during the coronavirus pandemic
Read more »
'Call of Duty' publisher Activision funding coronavirus drug research - Business InsiderThe latest 'Call of Duty' has been a sales smash as many people are stuck indoors. Now, its publisher is funding coronavirus-fighting drugs.
Read more »