Politicians and influencers have been accused of 'virtue signaling' during police brutality protests, but the callouts could do more harm than good
published in the Journal of Personality and Social Psychology in January 2020 by Jillian Jordan and David Rand investigated the science behind "virtue signaling." Jordan and Rand found that while the desire to be seen positively by others can influence one's morals, "authentic outrage is influenced by implicit strategic calculations."
"It could be that you post about your moral outrage about what happened to George Floyd, and you wouldn't have posted if there weren't reputational incentives to do so, but yet you genuinely feel outraged and you're not being inauthentic when you say that you care about the issue," Jordan said. This is the type of motivation that she and Rand wrote about in anlast year, arguing that it's possible to be influenced by reputational outcomes while still acting genuinely.
While the social media landscape may be fraught with performative activism, the solution is not to avoid posting on social media at all "I've seen people kind of going to protest, and then chilling the next day and posting it. I don't think it's considerate. Obviously the people who are probably doing this do not have a lot of black friends, or maybe even any. And so they feel like they could do that on their own personal feeds.
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