Influencers could get their own White House briefing room as part of Biden's strategy to reach younger voters for 2024, Axios reports
Social media influencers may be a regular sight at the White House as the Biden Administration considers giving them their own briefing room,The move is part of a strategy to coalesce influencers and reach a younger demographic that may not be tapped into mainstream news or follow the White House on social media, the report said.
Relying on an influencer's reach could also be part of President Joe Biden's strategy to reach younger voters ahead of the 2024 campaign. Biden has yet to announce hisThe Biden Administration has four staffers — not part of the Biden campaign — who will connect with influencers and independent content creators, Axios reported.
The administration has previously relied on TikTokers, YouTubers, and Twitch streamers for its messaging campaigns, including itsThe emphasis on influencers, who often rely on multiple platforms for their content, also may not be entirely in lockstep with the recent bipartisan hostility against TikTok, which has close toWhite House endorsed the Restricting the Emergence of Security Threats that Risk Information and Communications Technology...
, which would provide the government the power to ban apps or other technology services operated by foreign governments. ByteDance, TikTok's parent company, is based in Beijing. A specific app is not named in the bill, but the piece of legislation was a direct response to concerns that TikTok could share data with China's government.Subscribe to push notifications
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