4 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships
Business and tech influencer Roberto Blake runs a YouTube channel with 445,000 subscribers. He earns money through brand sponsorships, affiliate marketing, ads in his videos, and business coaching. Blake said he sends a media kit to every company he pitches, and he has previously worked with brands like Samsung, PayPal, and HP.
He said that having a media kit can cut down on creating materials to send over to a brand every time you want to pitch yourself. "It puts your content, demographic, and data in context, and shows a brand why you are a good spokesperson for their product," he said. "It also lets you give them enough information to decide how to best utilize you as an influencer." Blake's audience skews older, between the ages of 24 and 44. They are working professionals or small business owners who tend to travel and use a variety of hardware and software brands in their careers. Marina Mogilko Entrepreneur and YouTube creator Marina Mogilko runs three successful YouTube channels, a 343,000-subscriber business channel, "Silicon Valley Girl"; a 1.1 million subscriber main channel under her name; and a language channel with 2.3 million subscribers, "linguamarina." Mogilko has worked with brands like Audible and Skillshare on sponsored videos. She told Business Insider that she sends a media kit to the brands who reach out and the ones she pitches, which includes case studies of past campaigns and her audience analytics. Mogilko's business earns money through her promoting brands within videos on YouTube, promoting them on Instagram, and from the Google-placed ads that play in her YouTube channel. Her media kit begins with her channel categories: business, education, languages, life in Silicon Valley, and personal development. She lists the audience demographics for her 2-million-subscriber language channel. Her audience is between the ages of 18 and 44 years old, 52% male viewers and 48% female. The top countries her viewership is from are the US, UK, Canada, Russia, and India.
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