Ykone has acquired Indian influencer marketing firm Barcode which represents local talents including Rohit Zinjurke and Karishma Sharma.
Financial details of the transaction were not disclosed but Ykone Group’s chief executive officer Olivier Billon characterized the acquisition as the largest to date in the Indian influencer marketing space.’s luxury market value is expected to skyrocket to $200 billion by 2030. This combines with an estimated social media audience of 500 million people in the country.
Founded in 2019 by Rahul Khanna, Barcode has rapidly grown into a stronghold of influencer marketing in India, representing through its talent management division known as Click Media such famous personalities as Rohit Zinjurke and Karishma Sharma. In 2022 the company received the Influencer Marketing Agency of the Year 2022 – Large award.
The Barcode founder highlighted how ingrained social media usage is within Indian society. “Every Indian is inherently a creator today, thanks to our rich film and content industry and the booming influencer economy,” he said, adding that the country has the highest global base of social media content creators, with the number reaching 100 million last year.
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