New VIP+ analysis: Survey finds consumers not ready to pay monthly subscriptions for exclusive influencer content on social platforms.
Among survey respondents, Facebook, YouTube and Instagram were the top three favorite platforms to follow influencer content, with Twitter, TikTok and Snapchat next.
A steady flow of monthly subscription payments could mean valuable recurring revenue for social media companies. The VIP+/YouGov poll found more than 80% of those willing to pay would pay under $10 a month for a subscription for exclusive influencer content. Only 12% said they would pay $10 or more per month.
Companies like YouTube, TikTok and Snap already have “creator funds” and pay the content creators on their platforms based on the engagement they create.
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