Acquired by Microsoft in 2016 for $26 billion, LinkedIn has pushed for more engaging content for years, luring influencer-types while encouraging people to...
The 31-year-old from Los Angeles then detailed his learnings on prospecting and pricing, and ended the post with a photo of him at a beach on bended knee before his now fiancée. Over 4,000 comments poured in, among them “cringiest LinkedIn post I’ve ever seen” and “if I did something like this, my wife would divorce me instantly.” The post also landed onIt was all a parody — part commentary on LinkedIn, part marketing stunt by Shankman, who runs two B2B startups.
“It is ultimately a business networking platform,” Turner said. “If you’re pushed to share personally, people are always trying to tie that back to business.”LinkedIn Lunatics, created in 2019, has seen its membership almost quadruple over the past two years as a growing part of the internet that calls out behavior seen as outside the norm or worse, joining like-minded subreddits such as TikTok Cringe , Recruiting Hell and Boomers Being Fools .
The social network has acknowledged complaints that the platform skewed too far into the personal and last year said it made changes to its feed to serve less celebratory content and more posts offering advice or insights based on a user’s interests.“LinkedIn should feel human,” Dan Shapero, the social network’s chief operating officer, said in an interview.
Cheng, who also riffs about LinkedIn in his stand-up act, said his material lands because LinkedIn is a “façade,” and the “total opposite” of the connection people are seeking.While a lot of the banter on LinkedIn Lunatics is light and fun, its existence can be a lesson for corporate strivers. Lorraine Lee, a former LinkedIn editor who now does corporate training, said she recommends users ditch phrases like “I’m excited to announce” or “humbled to share.
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