Through his brand Handle With Freedom, the Italian social personality breathes a second life into pre-used garments and promotes projects supporting young talents, local artisans and inmates.
Courtesy of Handle With Freedom
“We temporarily moved there for a month and it was an interesting experience to research fabrics, raw materials as well as new techniques,” recalled Calendoli, who is planning to replicate the project in Japan, which is among the brand’s best markets. Calendoli’s mainly international fan base, gained during his blogging heyday, might have played a role, too, but the founder is resolute about maintaining Handle With Freedom’s separate identity. As a result, and conversely to fellow influencers on a similar journey of launching their own brands, he didn’t want to put his name on the label and bank on his fame, but rather opt for “something everyone can identify with.
To be sure, human connection and community-building influence different aspects of his business. For one, when Calendoli first scouted the space for his atelier, he launched a contest on Instagram to encourage talents to send ideas to revamp the location. As result, he collaborated with architect Alfredo Di Mauro and plant artist Satoshi Kawamoto, promoting their work on his social media channels.
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