Inflation hits museums, as the Guggenheim becomes the latest New York institution to hike prices:
in May—comes as museums are continuing to recover from pandemic-induced closures and the resulting fall in visitor numbers and revenue.
Across New York’s major museums, attendance numbers at the Guggenheim fell by the biggest proportion— 42 percent—down from 1.3 million visitors in 2019 to 750,000 in 2022, according to theAt its Fifth Avenue flagship, the Met saw a 34 percent drop in visitors, or 1.7 million overall, while the Whitney experienced 19 percent less foot traffic.
New York’s Whitney Museum of American Art, seen from the High Line. Photo by Nic Lehoux/View Pictures/Universal Images Group via Getty Images. The pandemic and the Black Lives Matter protests of 2020 sparked something of a reckoning at museums, many of which pledged to do more to attract and serve diverse audiences—not just the wealthy and educated who have traditionally made up the bulk of their visitor demographics.
The Guggenheim has attempted to address that by offering free admission to families enrolled in the Supplemental Nutrition Assistance Program , and providing a larger number of admissions to theFollow
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