Inflation hasn't taken a bite out of Pizza Hut and Taco Bell traffic: research

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Inflation hasn't taken a bite out of Pizza Hut and Taco Bell traffic: research
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“While consumers have been bitten by inflation, it’s clear there’s still an appetite for fast food,” says data analytics company Placer.ai

Yum Brands Inc.’s Pizza Hut and Taco Bell are enjoying strong demand from consumers amid concerns about inflation, according to foot-traffic data from analytics company Placer.

In a report Placer.ai explained that Pizza Hut has been enjoying success by keeping its finger on the pulse of what consumers want, citing the company’s moves to extend late-night hours at thousands of U.S. locations and diversify its product selection.Yum Brands reports third-quarter results before market open Wednesday. Analysts surveyed by FactSet are looking for earnings of $1.27 a share and sales of $1.772 billion. Shares of Yum! Brands rose 0.01% in premarket trades Wednesday.

“With the exception of KFC, the five brands analyzed between the two reports largely saw successful quarters relative to their specific dining segments,” said Placer.ai, in a statement. “While consumers have been bitten by inflation, it’s clear there’s still an appetite for fast food and QSR chains.”Restaurant Brands International reports third-quarter results on Nov. 3. Analysts surveyed by FactSet are looking for earnings of 85 cents a share and sales of $1.867 billion.

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