Infiniti rolls out new badge, brand experience
The most significant visual difference is the alterations to the"road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated,"boldly" announcing the car's arrival. logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design.
The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound"creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials,A new architectural and interior design direction accompanies the update.
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