The four models preview upcoming releases from a brand that desperately needs a string of hits.
have been “also ran” automakers for years, but a shift to electrification presents new opportunities to break through the noise and climb back up the sales charts. To get there, Infiniti is looking at a range of new models in body styles familiar and futuristic. The luxury automaker recently announced four new models that it said will lead its transformation to an all-electric company by 2030.
The concepts have familiar shapes with futuristic touches that don’t appear in the automaker’s current lineup. Infiniti’s Vision Qe concept illustrates its vision of the modern sedan, with a striking fastback shape and unique lighting elements that give it a real Tron vibe. Similarly,scheduled to arrive in 2024.
Infiniti and parent company Nissan have work to do before they are anywhere near level with their rivals, but they haven’t been able to capitalize on missteps by others, including the fact that heavy-hittershave been slow to move on electrification. Nissan’s Ariya saw significant delays and landed well after its intended release date, losing what could have been an impressive early mover advantage.
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