Owned by tycoon Sir Jim Ratcliffe, Ineos Automotive now boasts a three-car line-up
There’s a mistaken sense that Ineos Automotive is a whim of Britain's second-richest man, Sir Jim Ratcliffe; a pet project to make a car that he wants – the Ineos Grenadier – because nobody else makes a car like that, rather than a serious automotive business. “The objective is to be commercially successful as a business and that’s what the Grenadier is doing,” said Ratcliffe, when asked if such a notion bothers him.
His gripe is that, rather than there being a wider goal of carbon net zero and seeing what blend of technologies emerge to work towards that, battery-electric vehicles are being forced on consumers when they are either not ready or don’t want them, for myriad reasons including charging and cost. “You can’t force a solution that the customer rejects,” said Ratcliffe in a lively Q&A at the reveal of the Fusilier at The Grenadier pub he owns in London.
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