IndyCar courts Black fans, drivers in its push to diversify

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IndyCar courts Black fans, drivers in its push to diversify
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Much like NASCAR dealt with its own racial reckoning last year, IndyCar moved to create a more diverse workforce throughout all levels of a series that has had just two Black drivers race in the Indy 500, its showcase annual event that dates to 1911.

James Hinchcliffe, of Canada, drives down pit lane during a warm-up session for the IndyCar auto race at Indianapolis Motor Speedway, Saturday, May 15, 2021, in Indianapolis.

“We told him what we were about and he was really surprised,” Reid said. “He did not know we existed. The reason we started, especially the idea of exposing the Black community to Indianapolis Motor Speedway, surprised him because he said he couldn’t believe people don’t feel welcome here. I told him, you’re talking years and years and years back to when a person of color couldn’t even go to the speedway.

“It did not matter. I didn’t care about it,” he said. “Still don’t. It meant nothing. I was focused on going fast and trying to win. If you focused on anything other than that when you were there, you were going to get hurt or get killed.” “We want to make sure our paddock represents the fan base that we hope to have,” McMillian said. “My No. 1 goal, I feel every day, is to get rid of the concept that this is a white sport and that people are not welcome here.”

“How successful could you be as a person of color if you don’t see people who are successful?” McMillian asked. “So it’s telling that story and going out to different communities to say, not only do we want you here, but there’s different paths of success for you and your race doesn’t matter. This is a great place to work.”

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