B-Town Boulevard will provide a festival-like pregame atmosphere at Indiana football games, a new addition for the 2024 season.
BLOOMINGTON, Ind. – A new game day experience called "B-Town Boulevard" is coming to Indiana football games during the 2024 season.
According to an Indiana Athletics news release, B-town Boulevard opens to the public two and a half hours prior to kickoff with a festival-like pregame atmosphere that features a concert stage for live bands, food trucks, outdoor bar, and family-friendly games and attractions. Enjoy special performances every game by the Marching Hundred, RedSteppers, and IU Cheerleaders. Fans can pick-up the latest gameday apparel and merchandise from the IU Team Store location inside B-Town Boulevard.
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