A legal battle has erupted between an Indiana coffee roaster and a Cleveland coffee shop over a viral video that sparked controversy regarding the shop's policy against selling coffee to customers who plan to give it to homeless individuals.
A legal dispute involving a Cleveland coffee shop has escalated due to a viral video featuring homeless individuals. The case centers around an Indiana coffee roaster, Copper Moon Coffee LLC, which has filed a lawsuit against the Cleveland business, The Copper Moon, for alleged trademark infringement. The viral video captured a Cleveland employee explaining the shop's policy of not selling coffee to customers who intend to give it to homeless people congregating outside.
Copper Moon Coffee LLC claims that the video has resulted in an overwhelming surge of online attacks, with people mistakenly associating the company with The Copper Moon shop located in the Statler Arms Building downtown. The lawsuit, filed in Cleveland last fall, cites the video's millions of views and the resulting confusion among Copper Moon Coffee's customers in Lafayette, Indiana, as evidence of harm. The Indiana company states that it has been irreparably damaged by the association with The Copper Moon's controversial policy. Copper Moon Coffee LLC emphasizes its established brand presence, selling its products to major retailers like Costco, Sam's Club, and Meijer, and actively engaging in charitable endeavors and social media outreach. The lawsuit contends that The Copper Moon's actions have tarnished Copper Moon Coffee LLC's reputation and goodwill. It asserts that the Cleveland business's continued use of a similar name infringes on the registered trademark of Copper Moon Coffee LLC, obtained in 2004. The lawsuit seeks a court order compelling The Copper Moon to change its name and to pay damages for the alleged harm inflicted on Copper Moon Coffee LLC's brand and standing. The case is currently in its early stages, with The Copper Moon's attorney requesting an extension until January 31st to respond to the complaint or explore potential solutions
TRADEMARK Lawsuit Viral Video Homeless Coffee Shop Indiana Cleveland Brand Infringement
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