JioSaavn has launched JioSaavnTV, a new feature through which Android users can view music videos and playlists organized by genre, moods, charts and films.
The new feature is the latest to try to lure more paid subscribers in the price-sensitive country.
Domestic streaming service JioSaavn is harnessing some of that passion with JioSaavnTV, a new feature that launched last month through which users on Android mobile devices can view music videos and video playlists organized by genre, moods, charts and films. “There’s no reason this can’t move into additional pathways over the next few months into things like curated shows and countdowns,” he says.
User numbers have remained more or less stagnant in recent months while India has battled a devastating second wave of COVID-19, with nearly 111,000 of its 349,000 deaths recorded in the past month, according to Johns Hopkins University.
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