Women can choose not to sit next to men on any IndiGo flight. The feature could attract more female customers to the airline.
India's largest budget carrier, IndiGo, is the first airline to trial a feature that lets female passengers book seats next to other women to avoid sitting shoulder-to-shoulder with a man in a move designed to make flying more comfortable for female passengers, according to a CNBC report. The airline's booking process is fairly standard except for the seat map which highlights seats occupied by women with the color pink.
'We have a significant share of female travelers. And, basically, technology is now enabling some things which were not able in the past ... We brought it up as a test for female travelers to check in and see where they can sit next to another female traveler, and actually it has resounded very, very well of course with our customers, but also internationally,' CEO Pieter Elbers said in an interview with CNBC.
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