India targets China's dominance in mobile phones

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India targets China's dominance in mobile phones
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There's some way to go, but India hopes to build its own world-class mobile phone industry.

By Priti Gupta & Ben MorrisBuying a new smartphone was a bit of a mission for Deepa Aswani, who works in marketing in Mumbai.After two months of deliberation, she chose the OnePlus 10R, which in a sale cost her $400 , a reasonable price for a smartphone, but still a significant sum in any country, and particularly in a developing one like India.

When his firm launches a new phone, he can hope to sell about a million units in India. But a Chinese phone maker can sell 10 million phones"They have huge strength in terms of production," he says.India does make some parts, including chargers, cables and batteries, but the more sophisticated parts, like screens and computer chips are almost always made abroad.

It is the latest part of a government policy, which goes back years, aiming to increase all types of manufacturing in India. "The production-linked incentive scheme is a game changer for electronics manufacturing," says ICEA chairman, Pankaj Mohindroo.

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