Geetha Sridhar never used to enter her kitchen in Mumbai without her smartphone. The 54-year-old homemaker used to post dozens of short videos ...
MUMBAI: Geetha Sridhar never used to enter her kitchen in Mumbai without her smartphone. The 54-year-old homemaker used to post dozens of short videos daily on the Chinese video app TikTok, mostly of herself cooking traditional recipes.
The move came weeks after a deadly skirmish between Indian and Chinese soldiers along the disputed Himalayan border. TikTok was a sensation in India. With more than 600 million downloads, India accounted for 30per cent of its 2 billion downloads worldwide. ByteDance planned to invest US$1 billion in India, its top growth market where it employs 2,000 people.Unlike Instagram, Facebook and Twitter, TikTok found resonance in India's hinterland as well as its cities, thanks to its less elaborate user interface, background music options and various special effects.
Vishal Pandey, 22, had nearly 17 million followers on TikTok and used the platform to regularly post videos - everything from dancing to short humorous acting sketches. His popularity on the platform had helped him secure acting offers for some movies, he said.
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