Spotify just launched in India, but thanks to a spat with publisher Warner/Chappell, the process is proving to be much more difficult than anyone expected.
, and Spotify would need to lower the price to $0.19 to match the affordability found in the U.S. and other markets.
In the past, a huge U.S. hit would resonate worldwide, and you could hear it walking down the street of most major cities of the world. That's no longer the case; local music everywhere has finally caught up to what the West has to offer, and this is especially true in India, where Bollywood and devotional music reign. As a result, Spotify's high price, coupled with a large yet possibly unappealing catalog, may not result in the subscription numbers that the company hoped for.
The upshot is that the last thing Spotify needs is an acrimonious relationship with a vendor that's part of its lifeblood. Likewise, while there may be distributors other than Spotify for WCM parent Warner Music to deal with, the company is still the largest streaming entity and responsible for a good deal of its revenue. You can just imagine what the next round of license negotiations will be like.
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