Prada will appoint former LVMH Moet Hennessy Louis Vuitton executive Andrea Guerra as CEO
Shoppers looks in a window at the Prada boutique in Galleria Vittorio Emanuele II shopping centre in Milan, Italy, on December 3 2022. Picture: BLOOMBERG
After signalling a year ago that a change was likely, Prada said on Tuesday that it would appoint former LVMH Moet Hennessy Louis Vuitton executive Andrea Guerra to be CEO. He succeeds Miuccia Prada and Patrizio Bertelli, who transformed the company from a leather goods business to one of the world’s leading independent luxury houses.
After clarifying the creative role — the company named Raf Simons as co-creative director alongside Miuccia Prada — in 2020, it is now bringing the same certainty to the CEO position. There is a good chance such a rupture will be avoided at Prada. Not only is Guerra hugely experienced, he has held senior roles at companies with significant family shareholdings, including being CEO of Luxottica Group Spa for a decade between 2004 and 2014, when it was controlled by the late Leonardo Del Vecchio. The new CEO has been brought in by the family, which has known him from his Luxottica days, when the company began to produce Prada’s eyewear.
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