Reliance on social media for news has increased susceptibility to false information, and collaborative initiatives are needed to rebuild trust in health information online.
A growing number of Canadian s encounters health misinformation online, which has resulted in negative health consequences and broken trust for some patients, according to a new survey commissioned by the Canadian Medical Association .
“The survey is really sobering because it shows us something that anyone who works in healthcare has been feeling, where we have a dual issue of people being bombarded with misinformation while also not being able to access healthcare,” said Joss Reimer, MD, CMA president and a hospitalist at Women’s Hospital in Winnipeg, Manitoba, Canada.About 6.
More Canadians said they’re turning to social media for news, increasing by 6 points, and fewer Canadians are visiting news organization websites or apps directly. People remain split about the effects of artificial intelligence, with about a third believing it’ll positively affect coverage, another third saying it’ll negatively affect coverage, and the final third seeing no changes.
Using these true/false belief statements to create a Misinformation Susceptibility Index, Abacus Data found that 43% of Canadians are highly susceptible to misinformation, including 47% of Gen Z, 49% of Millennials, and 40% of Gen X and Baby Boomers. “Sometimes it sounds like we’re exaggerating when we say misinformation is a life-or-death issue,” Reimer said. “However, during a recent hospital shift, a patient with a postpartum hemorrhage declined a transfusion because she didn’t want vaccinated blood. It’s heartbreaking because she’s trying to make the best decision for herself and her new child, but the decision is based on bad information, and it becomes a life-or-death issue.
Although most of the survey data is “very concerning,” Canadians’ ongoing trust of healthcare professionals and public health institutions leaves room for hope, said Theresa Tam, MD, Canada’s chief public health officer.“Public health works at the speed of trust. If people don’t have trust in our messages and recommendations, then they don’t follow them,” she said.
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